3 Ways To Attract More Male Clients
Stephanie Holvick • April 15, 2026
Men are one of the fastest-growing demographics in the medical beauty industry, yet many estheticians feel a bit stuck on how to "close" them. They aren't looking for a "spa day." They are looking for maintenance. They are looking for solutions. Most importantly, they are looking for someone who speaks their language.
At RN FACES, we’ve seen how transformative it can be for a practice when you pivot your strategy to include the guys. Once you win a male client over, they are often the most loyal, consistent clients you’ll ever have. They don't shop around; they find a pro they trust and they stick with them for life.
So, how do you get them through the door and keep them coming back? It’s simpler than you think. Here are the three secrets to closing more male clients and why high-tech tools like the Skin Classic and DermaFrac are your absolute best friends in this journey.
Secret 1: Focus on Results Over "Fluff"
The biggest mistake you can make with a male client is over-emphasizing the "relaxation" aspect. Of course, they’ll enjoy the break, but that’s rarely the reason they booked the appointment. Men are typically goal-oriented. They come to you because they have a specific problem: "Why is my skin so oily?", "How do I get rid of these red spots?", or "What can I do about these skin tags?"
To close more male clients, you need to lead with the result. Instead of talking about "soothing botanical extracts," talk about "clearing congestion" and "removing imperfections." Your consultation should be direct. Ask them what bothers them when they look in the mirror, and then give them a straightforward plan to fix it.
When a man sees a clear "before and after" result, the sale is made. This is where the Skin Classic device shines. Men often struggle with minor skin irregularities like skin tags, cherry angiomas, or sebaceous hyperplasia, but they often don't know there is an easy fix for them. Showing them that you can zap away a bothersome skin tag in seconds is the ultimate "wow" factor. It’s not a massage; it’s a solution. You can learn more about how we handle these issues on our clinic page.
Secret 2: Keep It Efficient (The 30-Minute Rule)
Time is the one thing your male clients likely value more than anything else. Most men aren't interested in spending ninety minutes on a treatment table. They want to get in, get the work done, and get back to their day.
If you want to fill your books with male clients, you need to master the art of the 30-minute treatment. This doesn’t mean you’re cutting corners; it means you’re being highly efficient. In fact, we’ve written extensively about why 30-minute facials will change the way you run your practice.
Efficiency builds respect. When a client knows they can swing by during a lunch break or right after work and be out the door in half an hour looking better than when they walked in, you’ve just removed the biggest barrier to their return.
This is why we advocate for protocols that maximize every minute. When you use the right equipment, you don't need a dozen different steps to see a change in the skin. You just need the right technology.
Secret 3: Use High-Tech Equipment to Show Value
Men love gadgets. They appreciate the "how it works" aspect of skincare. When you pull out a piece of advanced technology like the Skin Classic or the DermaFrac, it changes the vibe of the room. It moves the conversation from "beauty treatment" to "technical procedure."
Using high-tech equipment shows that you are an expert who invests in the best tools for your clients. It provides a level of tangible value that a manual facial simply can't match in their eyes.
The Power of the Skin Classic
The Skin Classic is a game-changer for male clientele. It’s a high-frequency device that treats minor skin irregularities without the need for invasive surgery or expensive lasers.
Immediate Results: Men love seeing the problem disappear instantly. Whether it's a broken capillary or a clogged pore, the Skin Classic delivers that instant gratification.
Minimal Downtime: Most men don't want to explain why their face is peeling or red for a week. The Skin Classic offers precise treatments with very little recovery time.
Professional Recognition: The Skin Classic is an award-winning device, recently winning the 2025 Dermascope Aestheticians’ Choice Award. Telling a client they are being treated with the best in the industry builds immediate trust.
The Magic of DermaFrac
If you want to offer a "facial" that actually appeals to men, introduce them to DermaFrac. This is microchanneling with simultaneous serum infusion. It’s "results-driven" skincare at its finest.
No "Fluff" Required: DermaFrac is all about the science of delivery. It uses vacuum occlusion to pull the skin into contact with micro-needles, creating channels for serums to penetrate deeper than they ever could with a topical application.
Deeper Results: Men often have thicker, more resilient skin. Standard facials can sometimes feel like they are just sitting on the surface. DermaFrac gets to the root of the issue: whether it’s hydration, anti-aging, or acne.
The "Tech" Vibe: The device itself looks and feels professional and clinical. It’s an easy "sell" because the benefits are clear and the process is fascinating to watch. Check out how it compares to other popular treatments in our post on DermaFrac vs Hydrafacial.
Speaking the Language: How to Close the Sale
Closing the sale with a man is different than with a woman. Here are a few quick tips on how to frame your recommendations:
Be Direct: Don't say, "I think we could try a little of this." Say, "To fix those red spots on your nose, I recommend a 15-minute Skin Classic session. We can do it today."
Focus on Maintenance:
Frame skincare as "maintenance" or "tuning up the skin." Compare it to taking care of a car or a piece of high-end equipment. It’s about longevity and performance.
Offer a Simple Home Routine:
Don't give him a 10-step regimen. Give him a cleanser, one targeted treatment, and a moisturizer with SPF. If you keep it simple, he’ll actually do it, and when he sees results, he’ll come back to you for more. You can find great professional-grade options in our store.
Show the Tech:
Let them see the devices. Explain how the microchanneling works or how the high frequency dehydrates the irregularity. They will appreciate the education.
Why This Matters for Your Business
Expanding your services to effectively treat men isn't just about being inclusive: it's smart business. Men represent a massive, underserved market. When you position yourself as the "results-oriented, efficient, high-tech" expert, you stand out from every other spa in town.
By leveraging tools like the Skin Classic and DermaFrac, you aren't just selling a service; you're selling a transformation. You're giving them their time back while giving them the skin they’ve always wanted.
If you’re ready to take the next step and bring these high-impact treatments into your practice, we’d love to help. From nurse training to providing the industry’s best equipment, RN FACES is here to support your growth.
Treating men doesn't have to be a mystery. Shift your focus to results, keep your timing tight, and let your technology do the heavy lifting. Once you master these three secrets, you’ll find that the guys aren't just great clients: they’re your best advocates.
Ready to see what the Skin Classic can do for your business? Contact us today or browse our upcoming live events to get started. Let’s get to work!
Starting or growing your own aesthetic practice is such an exciting journey! Whether you are a nurse looking to step away from the bedside or an esthetician ready to be your own boss, the equipment you choose is one of the biggest decisions you’ll make. We all want to give our clients that "red carpet" glow, and for a long time, one big name has dominated the conversation: HydraFacial. But as a business owner, you have to look past the fancy marketing and dive into the numbers. You need a device that doesn’t just work: it needs to work for you and your bank account. Today, let’s talk about why so many smart practitioners are choosing DermaFrac over HydraFacial. We’re going to look at the costs, the results, and a secret "combo" treatment that will absolutely change the way you see skin health. The $30,000 Elephant in the Room Let’s get straight to the point: the price tag. When you are building a business, every dollar counts. A HydraFacial machine is a massive investment, often costing $30,000 more than a DermaFrac system. Think about what you could do with an extra $30,000 in your practice. That’s marketing, a down payment on a space, or even additional training like our nurse training programs. But the cost isn't just the sticker price. HydraFacial often comes with: Expensive monthly lease payments. Mandatory licensing fees. High-cost consumables (the tips and serums) that eat into your profit every single time you press "start." With DermaFrac, you own the equipment. There are no hidden fees or "renting" your right to do business. You keep more of what you earn, which is exactly how a successful business should run! You can check out the equipment details here. Surface Level vs. Deep Results We all want our clients to leave the room looking transformed. While HydraFacial uses "Vortex-Fusion" to cleanse and hydrate the surface of the skin, DermaFrac takes things a step further with microchanneling. Instead of just swirling serums on the surface, DermaFrac uses a vacuum-assisted handpiece to create thousands of tiny micro-channels in the skin. This allows the high-grade serums to penetrate much deeper than a standard facial ever could. Because we are creating those physical pathways, the skin isn't just "wet": it is truly infused. This deeper penetration leads to better results for fine lines, pigmentation, and overall skin texture. When your clients see real results, they come back, and they bring their friends! The Power of the 30-Minute Window In the world of aesthetics, time is literally money. If a treatment takes 60 to 75 minutes, you can only see a handful of people a day. DermaFrac is designed for efficiency. A full, high-end treatment can be completed in just 30 minutes. This is a total game-changer for your daily revenue. When you can fit two clients into the same time slot it would take to do one "luxury" facial elsewhere, you’ve effectively doubled your hourly rate. This fast turnaround makes it the perfect "lunchtime" procedure for busy clients. If you want to learn more about why this speed matters, check out our blog on why 30-minute facials will change your practice. Mobility: Taking Your Business on the Road One of the biggest advantages of DermaFrac is its size and portability. A HydraFacial machine is often a large, heavy piece of equipment that stays in one room. But what if you want to go where the clients are? Many of our RN FACES community members are making incredible income: sometimes over $7,000 a month: by hosting mobile spa parties. Because the DermaFrac device is compact and easy to transport, you can bring the "glow" to: Bridal showers. Corporate wellness events. In-home spa nights. Pop-up events at local boutiques. Being mobile means you aren't tied down by a high-rent lease. You have the freedom to work when and where you want. That is the ultimate goal of being a "Nurse-Preneur"! The Secret Sauce: The DermaFrac + Skin Classic Combo Now, here is a professional tip from Stephanie that will set your practice apart from everyone else on the block. At RN FACES, we love combining treatments for maximum impact. A favorite protocol is to perform a DermaFrac treatment immediately followed by a Skin Classic session. Why? Because DermaFrac leaves the skin super hydrated and in tip-top shape. When the skin is perfectly hydrated and the barrier is prepped, the Skin Classic can work beautifully. The Skin Classic is amazing for treating minor imperfections like skin tags, cherry angiomas, and sebaceous hyperplasia. By hydrating the skin with DermaFrac first, you’re creating the perfect "canvas" for the Skin Classic to do its job with precision and ease. It’s a premium experience that offers a "total skin reset" in one visit! Low Overheads, High Confidence When you choose DermaFrac, you aren't just buying a machine; you’re investing in a business model that prioritizes your success. Lower overhead means less stress. When you aren't worried about making a massive equipment lease payment every month, you can focus on what you love: helping people feel beautiful in their own skin. You have the freedom to price your services competitively while still maintaining a much higher profit margin than the big-box competitors. We are so passionate about helping nurses and estheticians start their dream businesses. If you’ve been sitting on the fence, wondering if now is the right time, we have some encouraging words for you in our post on why you shouldn't wait to start your dream practice. Summary: Why DermaFrac Wins for Your Practice To wrap it all up, let’s look at the quick checklist of why DermaFrac is the "smart" choice for your bottom line: Savings: $30,000 cheaper upfront than HydraFacial. Ownership: No licensing fees or mandatory leases. You own your success. Results: Deeper serum infusion through microchanneling vs. surface-level suction. Efficiency: 30-minute treatments allow for more clients per day. Portability: Ideal for pop-up mobile aesthetics and spa parties. Synergy: Preps the skin perfectly for the Skin Classic device. Your Next Steps Building a practice is about making choices that empower you. You don’t need the most expensive brand name to get the best results; you need the best technology and a solid plan. If you’re ready to see how DermaFrac can fit into your business, or if you want to join one of our upcoming live training events, we would love to have you! You can always contact us with questions. We’re here to support you every step of the way. You have the skills, the heart, and the drive. Now, it’s just about getting the right tools in your hands. Let’s make your aesthetic dreams a reality!
Hey there! Stephanie here. Let’s talk about that moment we’ve all experienced. You just invested in an amazing piece of technology, like the Skin Classic, and you know it works. You’ve seen the training, you’ve seen the results, and you are ready to help your clients feel better in their own skin. But then, a client sits in your chair. They point to a skin tag or a patch of milia and ask, “Can you do anything about this? And how much is it?” Suddenly, that little voice of doubt creeps in. Is the price too high? Do I sound like a salesperson? What if they say no? Stop right there! Selling a new service isn't about being pushy. It’s about being a confident problem-solver. At RN FACES, we believe that when you own your expertise, your clients will follow your lead without a second thought. Here is how you can articulate your new Skin Classic procedures and pricing like an absolute pro, passing that certainty onto your client so there is zero hesitation. 1. Understand the "Why" Before the "How" Confidence comes from knowing exactly what you bring to the table. When you talk about the Skin Classic, you aren't just "zapping" a spot. You are providing a solution to a problem that has likely bothered your client for years. Think about the client who avoids wearing necklaces because of skin tags, or the one who spends twenty minutes every morning trying to cover up broken capillaries around their nose. When you realize you are offering them freedom from those insecurities, the conversation shifts from "selling a service" to "offering a solution." The Skin Classic is an award-winning device for a reason. It uses high-frequency technology to treat minor skin irregularities non-invasively. We’re talking about: Skin Tags Milia Cherry Angiomas Sebaceous Hyperplasia Facial Telangiectasia (broken capillaries) Blackheads and Acne Cysts When you understand the value of these results, your voice naturally becomes more steady. If you need a refresher on exactly how we handle these imperfections, check out our guide on how skin professionals can safely treat minor skin imperfections in-house. 2. Simplify the Science You don’t need to give a twenty-minute lecture on physics to explain how the Skin Classic works. In fact, over-explaining often leads to client confusion, and confusion leads to hesitation. Keep it simple, clear, and declarative. Try saying something like: > "This device uses a tiny probe and high-frequency energy to dehydrate that specific spot. It doesn't go deep into the skin, so it’s very precise and quick. It basically tells your body to naturally shed that irregularity." Simple, right? Use your hands to show the scale (it’s tiny!) and keep your body language open. When you keep the explanation light and approachable, it feels like a normal part of the skincare conversation rather than a "scary" new medical procedure. 3. Owning the Price (Without the Blink) This is where most practitioners stumble. They get to the price and their voice goes up an octave, or they start over-justifying why it costs what it costs. Pro Tip: State the price and then stop talking. If you say, "It’s $150, but I can do it for $125 since you’re already here, and I know it seems like a lot for five minutes..." you have already lost the confidence battle. You are telling the client that you don't think it's worth it. Instead, try this: > "I can take care of those three skin tags for you today for $150. It only takes about ten minutes, and you’ll be all set." Wait for their response. Usually, it’s "Oh, that’s it? Let's do it!" Why Your Margins Matter As a business owner, you should feel extra confident because of the business model behind the Skin Classic. Unlike many other high-end aesthetic machines, the Skin Classic doesn't come with a $30,000 price tag, expensive monthly leases, or, worst of all, hidden licensing fees. You own the device. Your only real "consumable" is a tiny probe. This means your profit margins are incredibly high. Because you aren't stressed about making a massive equipment payment every month, you can price your services fairly while still making a fantastic living. When you know your business is on solid financial ground, it’s much easier to be "chill" during the price talk. If you want to see how this compares to high-maintenance machines, take a look at our breakdown of why smart nurses are saving $30k on equipment. 4. Transferring Certainty to the Client Clients don’t just buy a service; they buy your certainty. If you look unsure, they will feel unsure. Maintain Eye Contact: Look them in the eye when discussing the treatment plan. Use Visuals: Show them your portfolio. There is nothing more convincing than a before-and-after photo of a cherry angioma disappearing in one session. Assume the "Yes": Don't ask, "Would you maybe like to try this sometime?" Instead, say, "We have time to clear that up for you today if you'd like." 5. Handling the "I Need to Think About It" Sometimes, a client will hesitate. That’s okay! Your job isn't to pressure them, but to remain the "expert guide." If they say they need to think about it, respond with: > "I completely understand! It’s an amazing treatment, and I’m here whenever you’re ready. I’ll make a note in your chart about the areas we discussed so we can jump right in next time you're in the chair." By staying calm and unbothered, you show that the value of the service remains the same whether they book today or next month. Often, this lack of pressure actually makes them book on the spot! 6. The Power of "In-The-Moment" Add-Ons The Skin Classic is the ultimate "while you're here" service. Because it’s so fast, you can often add it to a facial or a consultation without disrupting your entire day. When you see a minor irregularity, point it out casually. > "Hey, I noticed this little cherry angioma on your cheek. Did you know we can actually remove that in about thirty seconds with the Skin Classic?" This is the "educational" approach we love at RN FACES. You are informing them of a possibility they might not even know existed. Most people think they just have to live with skin tags or milia forever. When you show them they don't, you're the hero! 7. Lean on Your Training If you ever feel your confidence wavering, go back to your roots. At RN FACES, we don't just sell you a machine and wish you luck. We are big believers in hands-on education. Knowing you’ve been trained by pros gives you the "permission" to be an expert. You’ve done the work, you’ve practiced the technique, and you have the support of a community behind you. If you’re looking to sharpen those skills or want to see what our live sessions are all about, check out our Nurse Training page. Seeing other professionals master these conversations can give you the boost you need to go back to your clinic and lead with authority. Final Thoughts: You’ve Got This! Confidence isn't about being perfect; it's about being prepared. By keeping your explanations simple, owning your pricing, and focusing on the incredible value you’re providing, the "awkwardness" of the pitch will disappear. You are an expert in your field. You have the best tools in the industry. And most importantly, you have the heart to help your clients feel beautiful. When you combine those three things, there is no room for hesitation. Go out there and start those conversations! Whether you are running a pop-up mobile practice or a high-end clinic, your clients are waiting for the solutions only you can provide. Ready to add the Skin Classic to your toolkit or upgrade your current equipment? Head over to our equipment shop and let’s get you started! Stay confident, stay educated, and let’s change some skin! : Stephanie & the RN FACES Team
Let’s be real for a second: as aesthetic pros, our eyes are our most valuable assets. We spend all day staring at pores, fine lines, and the occasional "mystery spot" that makes us tilt our heads and go, "Hmm." But as much as we’d like to think we have X-ray vision, the human eye has its limits. If you’ve been following along with the RN FACES blog, you know I’m a huge advocate for safety, education, and having the right gear in your toolkit. Today, I want to talk about the one tool that changed the game for me and my students: the DermLite DL100. Now, I’m not saying you need to go back to med school and become a dermatologist (unless that’s your vibe, then go for it!). But I am saying that if you want to elevate your practice from "doing facials" to "providing elite skin health screenings," you need a dermoscope. Specifically, you need a DermLite. Here are five reasons why this little pocket-sized powerhouse is about to become your new best friend. 1. Seeing What the Naked Eye Misses (The "Superpower" Factor) We’ve all been there. You’re prepping a client for a Skin Classic treatment or a deep exfoliation, and you see a pigmented lesion. Is it just a flat seborrheic keratosis? A simple freckle? Or is there something more complex happening beneath the surface? The naked eye only sees the "top floor" of the skin. The DermLite DL100 uses advanced cross-polarization technology to let you peek into the "basement." It eliminates the reflection from the skin's surface, allowing you to see deeper structures, vascular patterns, and pigment distribution that are literally invisible otherwise. When you look through a DL100, a whole new world opens up. You aren't just looking at a "brown spot" anymore; you're looking at network patterns, globules, and leaf-like structures. It’s like switching from a standard-definition TV to 4K Ultra HD. Once you see the difference, you can never go back. 2. Instant Professionalism and Client Trust Let’s talk about the "vibe" of your practice. When a client comes to see you, they are looking for an expert. They want to know they are in safe, capable hands. Pulling out a professional-grade tool like the DermLite immediately signals to your client that you take skin health seriously. It moves the conversation from "I think this looks okay" to "Let’s take a high-definition look at this area to ensure we are proceeding safely." Using a dermoscope builds an incredible amount of trust. It shows that you aren't just trying to sell a service or a product; you are acting as a guardian for their skin. This level of care is what turns a one-time client into a lifelong advocate for your business. If you’re looking to build your practice, check out our nurse training programs where we dive deep into how to integrate these professional standards into your daily workflow. 3. Easy "Ugly Duckling" Identification As aesthetic providers, we are the front lines of skin health. We often see our clients more frequently than their primary care physicians or even their dermatologists. This puts us in a unique position to spot the "Ugly Duckling." What’s an Ugly Duckling? It’s that one mole or lesion that looks different from all the others on the patient's body. It’s the outlier. It’s the one that raises a red flag. The DermLite DL100 makes identifying these outliers so much easier. While we never, ever diagnose (leave that to the doctors!), we can certainly screen and refer. The RN FACES "Safety Script": If you see something through your DermLite that gives you pause, you don't need to panic. You just need a script. Try something like: "I’m looking at this spot with my dermoscope, and it has some features that I’d like a specialist to take a closer look at before we proceed with any treatments in this area. It’s likely nothing to worry about, but I always prefer to be 100% safe when it comes to your skin. Why don't you have your dermatologist check this one out?" This approach keeps the client calm while ensuring they get the medical attention they might need. You aren't playing doctor; you're playing detective. 🕵️♀️ 4. Compact, Mobile, and Ready for Action If you know me, you know I love a good mobile practice model. Whether you’re running mobile spa parties or doing in-home concierge treatments, you don't want to be lugging around heavy, clunky equipment. The DL100 is roughly the size of a small flashlight and weighs less than 4 ounces. It fits in your pocket, your lab coat, or your travel kit without taking up any real estate. It’s the ultimate "grab and go" tool. Plus, the battery life is insane. You can get over 1,200 exams out of a single battery. That means it’s always ready when you are. No cords, no charging docks, just pure, portable visualization power. If you’re curious about what other gear I recommend for a streamlined setup, head over to the equipment page. 5. Ultimate Peace of Mind (Safety First!) At the end of the day, our job is to make people feel beautiful: but we have to do it safely. There is a specific kind of anxiety that comes with treating a spot you aren't 100% sure about. That "gut feeling" can be stressful! The DermLite gives you peace of mind. It acts as a second set of eyes that validates your professional intuition. When you can see the clear boundaries of a lesion or the specific vascular patterns, you can make informed decisions about whether to treat or refer. Safety isn't just a checkbox; it’s the foundation of a successful aesthetic career. By prioritizing skin safety and using the best tools available, you protect your clients, you protect your license, and you protect your reputation. It’s about sleeping better at night knowing you did right by the person in your chair. Putting it All Together If you’re still relying solely on your naked eye and a magnifying lamp, it’s time for an upgrade. The DermLite DL100 isn't just a gadget; it’s a standard of care. It’s a way to show your clients: and yourself: that you are committed to the highest level of skin health. Whether you are just starting your journey or you're a seasoned pro looking to refine your skills, I cannot recommend this tool enough. It’s an investment in your expertise that pays off every single time you click that power button and see the invisible become visible. Ready to take your "detective skills" to the next level? Join us for an upcoming live training where we talk tools, techniques, and the business of being a top-tier aesthetic provider. Let’s keep the skin safe, the clients happy, and our practices thriving! Stay curious, stay safe, and keep being awesome. : Stephanie Holvick Owner & Educator, RN FACES Want to learn more about the tools we use? Check out our full guide on how skin professionals safely treat minor skin imperfections. Or, if you're ready to start your own dream aesthetic business, don't wait another year: find out how to get started today!
